About Us
From a quiet passion to a worldwide family — this is the journey of The Ethnic Jewels.
Hi, I’m Rizwan Ahmad, and I’m from Jaipur — the Pink City of Rajasthan, India.I started The Ethnic Jewels with a simple dream and a love for traditional jewelry. The journey began in 2014, when I opened my first Etsy shop under the name “theethnicjewels.”
Back then, there were very few Indian sellers on Etsy—and even fewer offering ethnic nose jewelry. In fact, nose rings in traditional Indian designs were almost unseen in the U.S. market. I was proud to be among the first few to bring this unique category to a global platform, introducing the world to handcrafted nose studs, rings, and hoops rooted in our rich culture.
But this wasn’t just business—it was something I learned from the heart.
A Bengali friend, who lived with our family and worked in nose piercing jewelry, became my silent teacher. Every evening after my day job, I’d sit with him and learn—piece by piece, stone by stone. That’s where it all began, from passion and persistence, not plans.
In 2017, due to some policy issues, my first Etsy shop was suspended. It was a tough moment. But I didn’t give up. I moved to Amazon, and by 2018, I returned to Etsy with a new shop: jewelsstore18. Every setback taught me something, and every restart brought me closer to where I am today.
Now, The Ethnic Jewels has grown into a trusted brand loved by thousands around the world. We’ve built a community of loyal customers—many of whom return again and again. Some are even retailers, who purchase directly from us in wholesale and resell with confidence.
Today, we’re proud to say:
💛 We don't just sell body jewelry—we carry tradition, culture, and identity.
💛 Every piece is made with care, detail, and authenticity.
💛 Every customer is treated like family.
Thank you for being part of this journey. The Ethnic Jewels is not just my story—it’s yours too.
— Rizwan Ahmad
Founder, The Ethnic Jewels
CUSTOMER SERVICE:
Contact Number/ Whatsapp: +9194689 61424
Email Address: contact@theethnicjewels.com
Location: 65C, Kailashpuri, Jagdish Colony, Mount Road, Amer Road, Jaipur, Rajasthan, 302002, India
Operating Hours: Monday to Friday, 9:30 AM - 6:30 PM
Saturday, 10:30am - 6:30pm
